Inspiring new-found beauty from within
By :Marane A. Plaza
Published: June 25, 2013, Manila Bulletin
Christine and Jorgen in a scene from Jorgendipity.
Every girl has that certain man she just could not forget. ‘The one that got away’, as some people would say. That one special guy that makes her heart beat faster and slower at the same time, yet she did not have the nerve to do something about. The one who has made her decide to be the best that she could be; in the hopes of one day, she’d finally get to see him again.
Not all girls are lucky enough to bump into their lost love again, especially in this crazy, wild world that we have. That is why when Christine got to see Jorgen again, her Jorgen, she knew that a bag of stardust was thrown her way that day!
This gushy, dreamy, moonstruck love scenario makes “How I Met My Jorgen”, a romantic comedy internet film sensation, a definite hit among netizens recently. This four-month internet series has made the hopeless romantic followers go gaga, as they dream of their very own second chance into rekindling an old love, and for some, that means getting a great shot at improving one’s looks!
It might sound a little superficial, but let us admit it, sometimes the reason we girls did not take the leap of love with the guy we like is because we do not feel we are good enough and or look our best. As trivial as it may seem, sometimes the reason we are afraid to risk on love is that our confidence about our physical attributes is not at its finest. Sometimes, it all boils down to how we feel about ourselves.
Well, at least that is what Christine knew a thing or two about, as she knows how it feels to suppress her feelings for her college crush Jorgen because she felt like she did not look her best.
“How could I even have the courage to talk to Jorgen back in college? He is all that—gwapo, friendly, charming-- while I was too timid and shy. I could not even utter a word when he was around,” said Christine in one of the jittery scenes of the film. Until she had the chance to ride in the same elevator with him one day at her workplace years later, and this time, he actually talked to her first.
Christine, being her awkward, cute little self, failed to level on his energy when they first talked after a long while. She had fate to thank for though as Jorgen made sure to hang out with her every lunch time. Jorgen has had his eyes fixed on Christine every single day, as he could not help but be drawn to her radiant, beautiful difference.
‘A beautiful difference’
Jergens, one of the country’s leading skin care products, recognizes every girl’s need to feel good about themselves in all facets of their lives. And that is why the highly celebrated skin health brand has taken a huge step in promoting being comfortable in one’s skin through its viral campaign via “How I Met Jorgen”.
“We at Jergens acknowledge the fact that every girl can totally relate to Christine, and that it is not very easy to not feel good about your own skin. We want to let our consumers know that we all can decide to to be better, by truly choosing to feel and look good through taking the road to transformation,” said Sarah Bautista, brand manager of Jergens Philippines. “We want to continue the Jergens tradition by empowering the beautiful you and bringing out your confidence by having healthy-looking, radiant skin. Beauty is about taking care of one’s self; it is about taking care of your skin.”
Bautista also emphasized that Jergens truly celebrates the Filipina beauty. “Before, we can really notice that fair-skinned or mestizas are the only ones who get to endorse skin care products, and we certainly want to change that by casting a beautiful morena to play the lead role Christine. Jergens truly celebrates the Filipina’s beautiful, radiant skin color.”
It takes two
Jergens takes pride in its two newest variants: Jergens Overnight Repair Nightly Restoring Moisturizer and Jergens Daily Moisture Dry Skin Moisturizer.
Jergens Overnight Repair Nightly Restoring Moisturizer has a perfect skin secret ingredient that could complete your nightly beauty regimen. It works with the body’s natural restorative process for revived-looking skin. This nightly moisturizer is made with a rich blend of antioxidant vitamins and pure evening primrose extract that can repair a week’s worth of dry skin damage in one night. Now that is healthy magic treat for skin that we have here!
For daytime skin needs, Jergens Daily Moisture Dry Skin Moisturizer complements the nightly Jergens skin routine. It is enriched with Silk Proteins, the very ingredients that instantly moisturize your dry, rough skin, resulting into four times visibly smoother skin.
“These two new Jergens variants totally work hand in hand, and when both used regularly, can bring noticeable and brilliant results! As I have said, it brings a beautiful difference, a total transformation for your skin!” Bautista concluded.
More than a love story
As for the internet craze “How I Met My Jorgen”, Bautista expounded on how the Jergens team has been so surprisingly delighted at the response of the netizens in their brand’s internet viral campaign. “I believe that as long as Jergens has inculcated into the minds of Filipino youth today that the Filipina’s beauty truly deserves to be embraced and celebrated, then our campaign will have truly succeeded. We just want to continue our tradition of being happy with your own skin, because that alone is beautiful.”
Now that is indeed “a beautiful difference” that goes beyond skin deep.
Wanna know what’s in it for Christine in this whirlwind love affair? Check out www.facebook.com/TheJorgenEffect and share your very own Jorgen story and discover your way to a beautiful transformation!
Not all girls are lucky enough to bump into their lost love again, especially in this crazy, wild world that we have. That is why when Christine got to see Jorgen again, her Jorgen, she knew that a bag of stardust was thrown her way that day!
This gushy, dreamy, moonstruck love scenario makes “How I Met My Jorgen”, a romantic comedy internet film sensation, a definite hit among netizens recently. This four-month internet series has made the hopeless romantic followers go gaga, as they dream of their very own second chance into rekindling an old love, and for some, that means getting a great shot at improving one’s looks!
It might sound a little superficial, but let us admit it, sometimes the reason we girls did not take the leap of love with the guy we like is because we do not feel we are good enough and or look our best. As trivial as it may seem, sometimes the reason we are afraid to risk on love is that our confidence about our physical attributes is not at its finest. Sometimes, it all boils down to how we feel about ourselves.
Well, at least that is what Christine knew a thing or two about, as she knows how it feels to suppress her feelings for her college crush Jorgen because she felt like she did not look her best.
“How could I even have the courage to talk to Jorgen back in college? He is all that—gwapo, friendly, charming-- while I was too timid and shy. I could not even utter a word when he was around,” said Christine in one of the jittery scenes of the film. Until she had the chance to ride in the same elevator with him one day at her workplace years later, and this time, he actually talked to her first.
Christine, being her awkward, cute little self, failed to level on his energy when they first talked after a long while. She had fate to thank for though as Jorgen made sure to hang out with her every lunch time. Jorgen has had his eyes fixed on Christine every single day, as he could not help but be drawn to her radiant, beautiful difference.
‘A beautiful difference’
Jergens, one of the country’s leading skin care products, recognizes every girl’s need to feel good about themselves in all facets of their lives. And that is why the highly celebrated skin health brand has taken a huge step in promoting being comfortable in one’s skin through its viral campaign via “How I Met Jorgen”.
“We at Jergens acknowledge the fact that every girl can totally relate to Christine, and that it is not very easy to not feel good about your own skin. We want to let our consumers know that we all can decide to to be better, by truly choosing to feel and look good through taking the road to transformation,” said Sarah Bautista, brand manager of Jergens Philippines. “We want to continue the Jergens tradition by empowering the beautiful you and bringing out your confidence by having healthy-looking, radiant skin. Beauty is about taking care of one’s self; it is about taking care of your skin.”
Bautista also emphasized that Jergens truly celebrates the Filipina beauty. “Before, we can really notice that fair-skinned or mestizas are the only ones who get to endorse skin care products, and we certainly want to change that by casting a beautiful morena to play the lead role Christine. Jergens truly celebrates the Filipina’s beautiful, radiant skin color.”
It takes two
Jergens takes pride in its two newest variants: Jergens Overnight Repair Nightly Restoring Moisturizer and Jergens Daily Moisture Dry Skin Moisturizer.
Jergens Overnight Repair Nightly Restoring Moisturizer has a perfect skin secret ingredient that could complete your nightly beauty regimen. It works with the body’s natural restorative process for revived-looking skin. This nightly moisturizer is made with a rich blend of antioxidant vitamins and pure evening primrose extract that can repair a week’s worth of dry skin damage in one night. Now that is healthy magic treat for skin that we have here!
For daytime skin needs, Jergens Daily Moisture Dry Skin Moisturizer complements the nightly Jergens skin routine. It is enriched with Silk Proteins, the very ingredients that instantly moisturize your dry, rough skin, resulting into four times visibly smoother skin.
“These two new Jergens variants totally work hand in hand, and when both used regularly, can bring noticeable and brilliant results! As I have said, it brings a beautiful difference, a total transformation for your skin!” Bautista concluded.
More than a love story
As for the internet craze “How I Met My Jorgen”, Bautista expounded on how the Jergens team has been so surprisingly delighted at the response of the netizens in their brand’s internet viral campaign. “I believe that as long as Jergens has inculcated into the minds of Filipino youth today that the Filipina’s beauty truly deserves to be embraced and celebrated, then our campaign will have truly succeeded. We just want to continue our tradition of being happy with your own skin, because that alone is beautiful.”
Now that is indeed “a beautiful difference” that goes beyond skin deep.
Wanna know what’s in it for Christine in this whirlwind love affair? Check out www.facebook.com/TheJorgenEffect and share your very own Jorgen story and discover your way to a beautiful transformation!

